A flavor of the work I have been part of over the past few years.

 

Ochsner Hospital

ASSIGNMENT: Interactive Quiz
ROLE: CD/Project Lead

Challenge: Finding a hospital that is right for you is hard enough, finding a speciality one is harder. Clear the clutter and allow people to engage with a quick quiz to see if they are a match. This quiz uses logic and data that is readily available to all potential patients, but simplifies it ina  digestible manner while streamlining it to your specific need.

• Oversee the overall concept from XD to design
• Working in an agile fashion with development and content strategy
• Leveraging human behavioral tactics to streamline the experience
• Best Annual or Special Report - 2017 eHealthcare Leadership Awards
 

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Mass General Hospital

ASSIGNMENT: Brand Campaign Video
ROLE: CD/Project Lead

Challenge: Position Aquent as a creative staffing powerhouse in both markets by leveraging creative concepts capable of speaking to A500 companies and talent, effectively reaching both markets in a stronger, more impactful way that both builds the Aquent brand, and differentiates it from its competitors consistently across all consumer touchpoints.

• Oversee two conceptual campaigns, integrating the current campaign for both long form and short form video
• Levering 3rd party vendors to work with us to scout & shoot.
• Pitching additional channels of work in the social outreach category stemming from this campaign

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Aquent

ASSIGNMENT: Brand Campaign Concepts
ROLE: CD/Project Lead

Challenge: Position Aquent as a creative staffing powerhouse in both markets by leveraging creative concepts capable of speaking to A500 companies and talent, effectively reaching both markets in a stronger, more impactful way that both builds the Aquent brand, and differentiates it from its competitors consistently across all consumer touchpoints.

• C-suite client team
• Oversee three conceptual campaigns from design to experience
• Levering the development team & media to measure against feasibility.
• Pitching additional channels of work

Live Site: http://aquent.com

 

Concept 02: A world of differnce

 
 
 
 
 

Concept 03: Creatively Satisfying 

 
 
 
 

John Hancock Investments

ASSIGNMENT: SITE Design - ETF Launch
ROLE: ACD/Project Lead

John Hancock joined the ETF race and launched a fully responsive, data driven educational website. 

• C-suite client team
• Partnership with UX lead to create an immersive experience to learn and consume the ETF data

Live Site: https://etf.jhinvestments.com/etf/our-etfs.html

 
 
 
 

 

 

Lane Bryant

ASSIGNMENT: SITE REDESIGN - E COM
ROLE: ACD/Project Lead

Lane Bryant is one of five brands under the holding company, Ascena. Sapient was challenged with redesigning an ecom experience for 4 of the brands. The Boston office took on 2 brands, Catherines and Lane Bryant. I oversaw an amazing team to bring these to life. Lane Bryant was the premier brand of the 4. They re-branded with another agency in NYC that we partnered with to stand out as a cutting edge, forward thinking, technology savvy fashion brand. Especially for the Plus sized world. 

• C-suite client team
• Partnership with NYC branding agency
• Led the teams in Boston on Lane Bryant and Catherines, partnering with executive leadership in our NYC office: overseeing all design and UX.
• Working directly in tandem with the development team & leadership.
• Pitching additional channels of work

 

Analog Devices

ASSIGNMENT: SITE REDESIGN
ROLE:ACD

Our organizing idea was bringing simplicity, bringing focus and clarity, speed to value. How do we pare the site down and provide an experiences that’s engaging and digestible for the end user? We did a lot of hands-on client partnering to ensure crucial areas had the right information to satisfy all business needs.

• C- Suite Client team
• Research defined user journeys
• Oversaw all design, partnered with UX, Business Analysts and the Development teams to ensure consistency and align to business goals and objectives
• Partnered with client on design and technology implementation
• Oversaw visual QA & worked with development team in US and India
• Partnering with branding agency
• Created an adaptive design, with responsive in mind

 

 
 
 

 

Chrysler Commercial Vehicles

ASSIGNMENT: SITE REDESIGN - RESKIN
ROLE: ACD

Our challenge was to promote commercial vehicles across Chrysler’s 5 brands: Ram, Dodge, Jeep, Chrysler and Fiat. To drive customers to dealerships, we decided to bring the world of work to life, through rich content, real life stories, and clean, beautiful brand. 

• 4 Brands under one
• Content generation through social channels
• Strong SEO
• Oversaw all design, partnered with Strategy, UX, BA's and the DEV teams to ensure consistency and align to business goals and objectives
• Partnered with client on design and technology implementation
• Created 11 videos of real hard working americans from Boston to Austin with their Chrysler Group vehicles: VIMEO page


SAMPLING of VIDEOS: may take a moment to view.
 

Yellow Dog

Jenny and Dan Mulligan are the owners of Yellow Dog Printing, a business-to-business printing company in Denver. They drive a Jeep Wrangler Unlimited to pick up printing supplies and equipment for their operation and make deliveries to their customers. Since they do a lot of over-sized print jobs, they appreciate Wrangler Unlimited’s cargo space. They’re also environmentally conscious, so the Wrangler Unlimited’s fuel economy is important to them. And at the end of the day, the Wrangler Unlimited transitions into their kid-friendly family car.

 

Boggy Creek Farm

Boggy Creek Farms is an independent organic farmer based in Texas. Their two farms are located 86 miles apart, so they need the most reliable transportation they can find—and something capable of safely hauling $3-5000 worth of fresh produce every week. They use a Ram 2500 Diesel, and they will be buying a new Ram soon through their favorite local Ram dealer, Stanley Lynn Autoplex, in Cameron Texas.

 

Roche Towing

Jaime has been in towing and automotive business since 1989. He chose a Ram 5500 flatbed because it’s gas efficiency is great for around the city driving. Additionally, the 5500s strong body means Jamie doesn’t have to struggle with suspension issues. Jaimie owns two Ram 5500s.
 

 

Digital and Print Executions

 
 
 
 

 

 

Mopar

ASSIGNEMNT: SITE REDESIGN PROSPECTIVE
ROLE: 
ACD

Mopar is a parts and accessories brand under the Chrysler group. They have a few properties: Mopar.com and the mopar owners center. We created an experience that could combine the two as well as stand on their own. The ask was to bring in an e-commerce experience design to help leverage sales.

• Oversaw all design, partnered with Strategy and UX to ensure consistency and align to business goals and objectives
• Making sure the site is designed for responsive design

 

 

Philips Healthcare

ASSIGNMENT: SITE REDESIGN - RESKIN
ROLE: ACD

Philips Healthcare is one of three sectors within the Philips global brand. The ask was to redesign them with a global re-branding initiative was already in progress. 

We designed a tablet ready experience through UX and design, using the existing brand style guide. 
As the global re-branding initiative became more final, I was asked to travel to Amsterdam to work alongside the Philips global re-branding team to start laying out how the new design elements would integrate into the existing structure we had created. (This is on-going today. I can show current work in person only.)

• C-suite client team
• Oversaw all design, partnered with Strategy, UX, BAs and the DEV teams to ensure consistency and align to business goals and objectives
• Partnered with client on design and created a responsive solution

 

Forrester Research

ASSIGNMENT: SITE REDESIGN
ROLE: ACD

The biggest design challenge here was making a heavy content site that had very little visuals look engaging and interesting.

• C- Suite Client team
• Partnered with CD to lead team from Strategy-Archtypes – Implementation
• Created Designs and oversaw designers designs
• Partnered with client on technology implementation
• Oversaw Visual QA & worked with development team in US and India